Orwell in his book 1984 contemplated a world where the Ministry of peace would coordinate war and Ministry of Love would enforce Law & Order. And the conjunction to what Orwell possibly meant and what is happening now, could be in this context, that when We, as a Designer leave room for dichotomy, the discourse is hijacked by people with sheer numbers.


My painting does not come from the easel – Jackson Pollock

We have a Similar Feeling about being a Designer

Think it this way, the Photography has nothing to do with DSLR and since most of the times the discourse is around a camera’s ability to take a picture, as a tool or technique..the photographer as someone who sees the picture and the picture as what something could be, just disappear from the discourse.

Design has nothing to do with UI/UX and everything to do with everything else.

We at Skopex  deeply feel that what made us a good designer wasn’t what we read about Design but about everything else..that’s the whole point isn’t it, the point often missed by designers?

We see Design not as a differential but as a force of integration, a discourse about everything..the one theory that connects all the dots for the Business – from product story, inception, strategy to the messaging.

We constantly ask this question to ourselves, is there more to Beauty other than poetry, is there more to intellect other than discourse, is there more to science other than curiosity, it there more to art other than expression and more importantly..

is there more to design than just UI slash UX (UI/UX)?


It is important to add few things to the discourse because as we believe it to be an Orwellian nightmare when the definitions are set for good in a wrong direction and it is an entropic mess to reverse them.  It is absolutely astonishing  why designers and countless organisations  would do a systemic misuse of Design by putting labels like “UI”, “UX”, “UCD”, “IXD”, “Usability” as if any design by definition could exist or be called a design if it didn’t intrinsically have the qualities to be used by humans, wasn’t interactive and didn’t offer an experience that puts user needs and aspirations at the core of it.


Any Consumable experience that offers sensory appeal whether by touch, sight, smell, taste, arousal is essentially an Art on the consumer end because it invokes a sensory and emotional response and sometimes it’s visceral. So art is the final product and how you predict, construct and craft that sensory visceral reaction is design. so everything comes down to art on the consumer end – what user sees, feels, touches, tastes and experiences it. whether it is a book, an exquisitely dressed person, a cuisine, a mobile app or a physical product. And  if you see The Product as final art, there is no science in how people will experience it or consume it however, you can make that science possible through design, in anything whether writing a book, forming a economic policy, and even an election campaign manifesto. Business Strategy and Economics are two areas where Design can juxtapose science and art and come up with New Business models, Economic policies and perhaps, even make 21st century participatory democracy a reality as a consumable experience and a participatory construct.


We believe that organisations and especially Designers should stop using the term UI/UX and start recognising Design as discourse rather than a “tool”, “Technique” or one run of the mill “process”..It would be intellectually disingenuous on our part  if we didn’t believe design and Design thinking to be something much more than just labels that we chose to put for a pedestrian understanding.


With that said, We are enthralled by the endless possibilities of design and user experience in “bridging the gap” and bringing technology closer to a wider range of users with business as a driving factor.  And  we are also encouraged with the fact that core of design thinking can be fused together with Business and Technology to enable ways for collaborative innovation,  global product strategies, Economic disruptions and, to advance the balance between use of technological resources and intended experience in delivered products,  services, policies, Connected workspaces, Smart cities and democracies.